Audience Profile

For my artist, Logic, I would consider myself to be as part of the target market. By this I don't mean just being a fan, but classing myself as the common type of of person who listens to his music.

From what I have picked up from comments on his music on YouTube, and comments on his social media posts, a lot of his fans are males who are in their late teens or in their early 20's. The lowest common age of the fans is around 13 years old, and the highest average age of his fans is around 35. There are a lot of females in the fan base however I would estimate the division of male and female fans to be around 65% male and 35% female. They are primarily American fans, however his music is appreciated by fans worldwide.

People who listen to Logic are people who enjoy more from their rap music than either just good lyrics or just good backing music. Logic writes about more than just himself and will often incorporate the fans within his music which is something that is very appealing to his audience. Logic fans also appreciate meaningful lyrics like the lyrics from the song that i have chosen 'Run It' because they are inspirational and they empower the audience.

To summarise the common audience of Logic, they are predominantly English speaking males, aged 15-26 with an interest in quality music and meaningful lyrics.

Run It Lyrics

Here is my quick analysis of the lyrics of my chosen song which is Run It by Logic. This popplet contains examples of lyrics, a quick analysis of the lyrics, and then some rough ideas of what shots to use for the different sections of the song.

Pitch and Feedback

Before I began planning and creating my video, I had to pitch my idea to my teacher to get their opinions on my idea as well as suggestion they had to make sure I was successful with my video. I have included the audio file of the conversation.

My teachers main comments about my idea were to do with finding suitable people to play the artist and possible characters in my video which is something I had also had concerns about. I will most likely get a friend do play the artist since they listen to the same style of music, and therefore will be better suited to lip syncing fast lyrics rather than someone who does not listen to rap and hip hop.
I must also consider how I will use two or more locations in relation to the lyrics to create appropriate visuals for the video, and how I will use the lyrics to create visuals that relate.

After this talk with the teacher, I have concluded what tasks I need to complete leading up to the creation of the video. I must carry out some audience research firstly to get a feel for who my target audience is and build an audience profile. I already have a rough idea of my target market, since I would include myself in my chosen artists target market, however it is important to get as much information as possible. I must also begin to storyboard my idea to aid with my planning.